A reliable and secure payment service provider in the Baltics – mission (im)possible?

2024 m. liepos 18 d. 08:34
Lrytas.lt
Lithuanian fintech companies serve around 30 million customers in Europe, so we can confidently call ourselves one of Europe’s financial technology hubs. However, it can also present an additional challenge. Viktoras Ivanovas is the Head of Neopay, a payment initiation platform which has been operating since 2015. He admits that with such a broad range of licensed fintech players to choose from and with the industry continuing to grow at a rapid pace, it’s becoming increasingly difficult for clients to select a reliable payment partner.
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The choice is not made any easier by the media headlines about individual players’ failures, money laundering scandals and funding slowdowns. So, how can businesses choose a payment service provider, and what do consumers appreciate? First, ask yourself whether you feel this is a partner you can trust with your business transactions. The payment platform should be tailored to the specifics of your business, and the partner should be able to help identify problems you need to be aware of.
It seems that the functions of a payment provider are similar. Still, a company’s history can often help decide whether businesses or clients trust it – perhaps a company is going through legal disputes, or past problems are still echoing in the media.
Priority for security and reliability
The security of confidential financial information is a priority today, so the payment platform should use advanced fraud prevention technologies to protect against data breaches and unauthorised transactions.
It is also worth discovering whether the potential partner employs advanced encryption and tokenisation technologies to ensure that sensitive information is protected at every stage of the payment process. The security of clients’ confidential financial information is a priority, and using advanced fraud detection algorithms allows suspicious activity to be monitored to prevent unauthorised transactions.
Consider the flexibility of the platform
User experience and platform flexibility are other essential nuances. The partner needs to understand the business model and be able to tailor payment services according to customer preferences and local market trends.
If the payment service provider does not keep up with the pace of the business, the need to change the provider arises, which can be a time-consuming and costly process. Therefore, it is important to choose a flexible platform that can grow with you, respond promptly to your changing needs and provide immediate consultation via phone, email or in person. Additionally, the provider should offer comprehensive information on utilising the platform’s full potential.
The platform can replace a team of accountants
If you operate in several countries or plan to expand internationally, look for a platform with comprehensive geographical coverage and experience working with merchants in your target regions.
When choosing a payment platform, you should not be solely price-driven. Currently, the market rates for payment collections are meagre, but this sets a trap as choosing a low-quality service provider is easy. Before making a decision, assessing if the services will help you earn more money and generate more funds from clients and potential clients is essential. The easier it is for customers to pay, the more likely they are to return. Payment platform services should help you save your company money by optimising your internal processes. As in any other area, it is advisable to consider additional costs, such as set-up fees, monthly minimums, or return and refund payment charges.
A payment platform can function as a payment service provider and help businesses create an efficient financial process within the organisation – from payment collection to the tasks performed by accounting teams. Open banking platforms help companies efficiently manage finances and provide customised payment solutions designed to address complex business problems.

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